Did you really mean to say that?

Companies around the world pump out a lot of text – and not all of it is any good, or makes any sense. Here are some examples of strange and funny text we’ve seen on websites, in brochures and in our inboxes over the last few months.

“The bag combines fashionable pus with metallic detailing.”
Pus is the disgusting stuff that oozes out of infected wounds. We're not sure we’d like a bag made of it, however fashionable.

“We show you all the industry pest practices.”
A fine selling point if you sell pesticides, but not a great claim in many other industries.

“Our management culture reaches beyond Denmark, extending throughout the global organization, wherever it is.”
Do they really not know where their global organization is?

“She doesn’t work there anymore, she was let off.”
We assume the writer means she was ‘let go’. Unless it really was a bad place to work, in which case perhaps it feels like being let off.

“We are a thrust worthy partner.”
This text would have given a better impression if it was in a brochure from the porn industry.

“The current CEO has stepped down from his post and the new man at the helmet is Joe Bloggs.”
Does the CEO really have a special helmet?

“Our customers will have full access via a unique lock in.”
After-hours drinking in your local pub is a novel way to get full access. Or did they mean ‘log in?’

Don’t make the same mistake
If you want to avoid bloopers in your communications, ask us to write your text for you. Contact us to find out how we can help with your next communications project.