A blog is a great way to build your brand or get exposure for your products. But getting one started – and noticed – isn’t always easy. So before you dive into the blogosphere, prepare yourself with our quick-guide.

Worried about negative comments about your company? Social media didn't invent dissatisfied customers, but it did give them a microphone. The good news is they don’t have to affect your brand. Find out how to turn social media to your advantage.

IT solutions. Network solutions. Office solutions. Staffing solutions. Hair-loss solutions. Data-protection solutions. Product-development solutions… Everyone seems to be selling solutions. The problem is, they're not saying anything new or unique about their products or services. In fact, often the...

Want an instant lesson in persuasive communication? Look no further than the scandal surrounding the leaked emails at the COP15 Climate Conference.

With the COP15 United Nations Climate Change Conference soon upon us, many companies are looking for ways to join the environmental discussion – and promote their own green values. It’s an excellent opportunity for exposure. But how can you take part and share your company’s green values with the wo...

Can you create effective global communications platforms without breaking the bank? At our second THINK INTERNATIONAL seminar, Eye for Image's co-founder Jonathan Winch offered tips for cutting corners without cutting results.

At Eye for Image’s second THINK INTERNATIONAL seminar, Danisco Food Enzymes Division's Communications Manager Birgitte Borch shared her experience with using an online rich-media ‘magazine’ to launch a global campaign on a tight budget.

As copywriters, we are constantly told less is more. It seems that most people believe no one reads long marketing copy – because they don’t have the time, patience or attention span. But the truth is very different: long copy outperforms short copy time and again.

Modesty may be a Danish trait, but it can get in the way if you want to compete on the international stage. Here’s why you should exchange traditional Danish modesty for confident and clear communications.

Jacob Barnes, Coloplast’s Corporate Brand Communication Manager, talked about building a strong brand within the intimate healthcare industry at Eye for Image’s Think International seminar. “It’s all about winning trust,” he says.

At Eye for Image's Think International seminar on global communication best practices, Carlsberg Company Branding Manager Michael Kreutzfeldt shared his unique perspective about the need to “design” language to match a brand’s visual identity.

Thirty-five marketing and communications professionals gathered at Eye for Image's Think International seminar on 5 November to hear about global communication best practices from three of Denmark’s leading companies, FLSmidth, Carlsberg and Coloplast.

In the next issues of WordSpin, we report on ...

Got a new product to launch? Thinking of sharpening up an existing value proposition? When you think you’ve got a winner, try these three quick tests to see if your proposition is likely to fly – or die – in the marketplace.

What separates the good from the great in Danish international marketing efforts? Our experience points to two things: the language companies use when crafting their communications, and the place of communications in the company’s overall business strategy.

The Danish business community has been embroiled in debate about Danish values and their place in the global market. How should we communicate Danish values internationally? Can we use Danishness as a competitive advantage?