In recent months, debate has raged in Denmark about whether English should become the country's official second language. The mere suggestion has enraged some people, provoking many interesting comments.

English has an extraordinary capacity for reinvention and adaptability, and new words are created every day. Keeping track can be a daunting task for a company’s staff and customers alike. One solution is a style guide, which establishes the ground rules in how your company communicates.

Vulgarity as an art form is nothing new, but a recent spate of linguistically and visually provocative advertisements is taking this trend to another level in Denmark. Written in English, these ads are pasting billboards with swearwords that would cause major uproar in Britain or the US.

Your product is fantastic. It’s beautifully designed, packed with features and your potential customer base is huge. But does your website do it justice?

Notes concerning audiences and how to treat them

As globalization marches onward, countries are starting to look like brands – associated more with symbolic soft values than with borders and national currencies. Marketers have taken note, and are using this development to their advantage. Yet as with all marketing, the success of treating a countr...

In today's international business arena, modesty just doesn't do the job.

(so that they're really useful)

Whether you want to strengthen an existing brand, completely re-brand or simply ensure that your current brand message is being communicated effectively, it's essential that you use the right words.

It's part of human nature - everybody loves a good story

What better way to sell to potential customers than to have existing customers promote your company?