Through close work with a client base that ranges from fashion to pharma and consumer goods to high-level B2B, our team of copywriters has learned some important lessons about creating the best client-writer relationships.

Through close work with a client base that ranges from fashion to pharma and consumer goods to high-level B2B, our team of copywriters has learned some important lessons about creating the best client-writer relationships.

The American comedian Bill Hicks always hated marketers. In fact, he once said, “If you’re in marketing, do me a favour: go kill yourself.” That’s a pretty strong statement, but many company executives are beginning to think something similar. As budgets begin to squeeze they’re asking marketing dep...