Jacob Barnes, Coloplast’s Corporate Brand Communication Manager, talked about building a strong brand within the intimate healthcare industry at Eye for Image’s Think International seminar. “It’s all about winning trust,” he says.

Modesty may be a Danish trait, but it can get in the way if you want to compete on the international stage. Here’s why you should exchange traditional Danish modesty for confident and clear communications.

As copywriters, we are constantly told less is more. It seems that most people believe no one reads long marketing copy – because they don’t have the time, patience or attention span. But the truth is very different: long copy outperforms short copy time and again.

At Eye for Image’s second THINK INTERNATIONAL seminar, Danisco Food Enzymes Division's Communications Manager Birgitte Borch shared her experience with using an online rich-media ‘magazine’ to launch a global campaign on a tight budget.

Can you create effective global communications platforms without breaking the bank? At our second THINK INTERNATIONAL seminar, Eye for Image's co-founder Jonathan Winch offered tips for cutting corners without cutting results.

With the COP15 United Nations Climate Change Conference soon upon us, many companies are looking for ways to join the environmental discussion – and promote their own green values. It’s an excellent opportunity for exposure. But how can you take part and share your company’s green values with the wo...

Want an instant lesson in persuasive communication? Look no further than the scandal surrounding the leaked emails at the COP15 Climate Conference.

IT solutions. Network solutions. Office solutions. Staffing solutions. Hair-loss solutions. Data-protection solutions. Product-development solutions… Everyone seems to be selling solutions. The problem is, they're not saying anything new or unique about their products or services. In fact, often the...

Worried about negative comments about your company? Social media didn't invent dissatisfied customers, but it did give them a microphone. The good news is they don’t have to affect your brand. Find out how to turn social media to your advantage.

A blog is a great way to build your brand or get exposure for your products. But getting one started – and noticed – isn’t always easy. So before you dive into the blogosphere, prepare yourself with our quick-guide.

It's never much fun when parents receive a letter from the principal alerting them to the mischief that their young darling has been causing at school. It's a whole lot worse when the letter is to pharmaceutical company management, it's from the American Food & Drug Administration (FDA) and the mess...