Translation errors aren't the only cause of bad English. Even if your grammar, spelling and word choice are okay, English that is unnecessarily complicated can also create a major problem - one that can change the intention of your message or alienate your customers.

So follow the 5 rules below to ...

How to write text that people want to read

Public Relations (PR) is more popular in Denmark than ever. But why do so few Danish companies – which export around 80 percent of their products and services – use PR internationally?