We all receive them. Many of us send them. And most people say they hate them. Putting together a direct mail campaign that works is a delicate mix of art and science.

It’s a dirty job, but someone’s got to do it, right? Proofreading might not be glamorous, but it’s important, so here are a few tips to make sure a simple grammar or spelling mistake doesn’t distract readers from your message.

You may not become an excellent writer overnight, but follow these quick tips and you’ll be a better – and more persuasive – writer in just a few minutes.

Competent is one of Scandinavia’s favorite English words. But unfortunately, it doesn’t have the same meaning in Scandinavia as it does in the rest of the world. As a result, many Scandinavian companies claim to be ‘only just good enough’ instead of profiling themselves as experts.

Bullet points are a great way to focus a reader’s attention – and they can help you save space in your copy. But you have to be careful, because a badly written bullet point list can kill your copy stone dead.

What is “voice”? It’s the idea we get of the personality behind the prose. We “hear” a writer in our head as we read, and this shapes our response to what he or she has written.

There are some newsletters that are so fantastically done, you can’t wait to share them with everyone you know. Others feel like regular inbox punishment (and tend to be the ones you just can’t get rid of).

A good local website can lead to more sales and boost your brand image in that area. But getting your local site right isn’t necessarily easy. The key is to balance local freedom with the right amount of centralized control. And here’s how.

Every speech and presentation you give is an opportunity to brand your company, and yourself. If you want people to remember you, and what you said – you've got to practice, practice, practice. And use these tips and tricks. All the pros do!

Get your message across in B2B magazines by targeting editorial features lists. This simple strategy is a PR business staple that surprisingly few companies use.

When the US Treasury Secretary Henry Paulson came up with a $700 billion plan to bail out the US economy, American news services had a problem. How do you communicate this huge amount of money to the average citizen?

Advertisers have long known that a headline has just a fraction of a second to grab our attention. Journalists will write 150 versions of a front page headline. So what could business writers do to get their headlines noticed?

What do you say when you want smart people to send you their CVs – but you don’t have any job openings?

You've got a great story to tell. But if anyone's ever going to know about it, you need a good press release. Here's a nuts-and-bolts guide to writing one.

Everyone wants to write English that's accurate. And stylish. Don’t they? What if, every time you hit that wall of doubt, that edifice of confusion, you could use a simple check-list? And hammer your way through?