Before we've even scratched the surface of what the iPad can do (and actually that's not a very good metaphor, considering the iDamage that would result), we thought we'd better give you a heads up – there's another massive paradigm shift coming your way. This one's coming to your living room. It's ...
With all the buzz about ‘teenglish’, you might get the impression that it’s a new phenomenon. Well, it’s not. Believe it or not, youth culture existed long before the iPhone and Facebook.
So the decade-with-no-name has ended, and just like any other year, a host of new words and phrases were coined. Some of these new words make it into the dictionary, others stay on the street, but most simply fade into obscurity. Here’s a recap of some of the words and phrases that did make it – and...
Recession. Stagnation. Economic slowdown. Depression. Whatever you call it, the financial situation has changed – and what you did two years ago might not work today. Here are some tips on marketing in the current financial climate.
In one of our previous articles, we sampled the not-too-tasty alphabet soup of e.g., i.e., etc., A.S.A.P., and other overused abbreviations. But that’s not the only phenomenon that has us wondering what’s happened to ordinary English.
We can thank Latin for quite a few of our linguistic treasures. The Latin abbreviations, however, are becoming more of an eyesore (they look terrible) and headache (what on earth do they mean?) than anything else.
CEO? President? MD? Chairman? Ever wondered about the meaning behind the title? You’re not alone. Far from being clear-cut, titles quite often tell us more about corporate structure and company culture than an individual’s responsibilities.
Around the world, "ø" means nothing. Literally. In mathematics, specifically in set theory, "ø" is the symbol for the empty set. In Denmark, it's the 28th letter of the alphabet. Or is it?
Ten years ago it looked as though texting was going to reduce the English language to a series of abbreviations and acronyms. The story today is very different. Far from destroying the language, we’re enjoying a golden age of written communication.
Have you ever been somewhere and felt that you'd been magically transported back in time? A rural Tuscan village? A provincial farmer's market? Euro Disney?
The history of the English language is long and involved. Here are some interesting points in its evolution.
Five years ago, the time was right for a new airline in Scandinavia. Norwegian Air Shuttle seized the opportunity by the scruff of the neck – and since then, some neat marketing ploys have helped it become Scandinavia’s largest low-cost airline.
No one does shopping like the Japanese.
In fact, the shops here are more like retail temples than mere buildings containing merchandise. Some of the world’s biggest names in architecture (Renzo Piano, Toyo Ito, Herzog and de Meuron) have teamed up with the biggest names in luxury brands (Hermes, To...
It’s clear that the marketing game has changed a lot over the last few years. Not just how your organization communicates, but where. Custom media such as e-newsletters, magazines and microsites are now common practice, and many businesses, especially in the U.S., have already taken the next step: f...
The blogging trend is not only changing the way companies communicate with customers – it’s also seen the rise of a host of new words. While working on our new blog, we’ve come across a spate of words that could soon be hitting boardrooms across the world.